Performance Summary
Sales/Revenue: Over $1M generated over 365 days working with us
Store Niche: Luxury Fashion (USA & International Markets)
Blended ROAS: Over 6.75x
Introduction:
In this case study, we will delve into the success story of an established fashion brand client and how our ecommerce advertising strategies led to a remarkable 10x return on ad spend (ROAS) over a year. By utilizing various digital advertising platforms such as Facebook Ads and Google Ads (including Shopping Ads and Performance Max Ads), we were able to not only generate impressive results but also alleviate the burden on their in-house team.
Key Objectives
One of the key objectives was to improve ROAS and reduce cost per acquisition (CPA) while scaling ad spend profitably. Our team implemented a comprehensive approach that involved meticulous audience targeting, compelling ad creatives, and strategic bidding strategies. We analyzed data from previous campaigns to identify high-performing audiences and refined our targeting accordingly.
By leveraging Facebook Ads, we were able to reach a highly engaged audience base through precise interest targeting, lookalike audiences, and dynamic product ads. This resulted in increased click-through rates (CTR) and conversions while maintaining a favorable cost per click (CPC).
Additionally, we utilized Google Ads’ Shopping Ads and Performance Max Ads to showcase the client’s products across relevant search queries. Through effective keyword research, optimized product feeds, and continuous monitoring of performance metrics, we achieved improved visibility on search engine result pages (SERPs) while maximizing ROAS.
Our efforts not only generated outstanding results but also provided significant relief for the client’s in-house team. By entrusting their ecommerce advertising initiatives to our experienced team, they were able to focus on other core aspects of their business without compromising on campaign performance.
Conclusion
In conclusion, this case study highlights how our strategic approach using Facebook Ads, Google Shopping Ads, and Performance Max Ads contributed to a 10x increase in ROAS for an established fashion brand client. Our ability to scale ad spend profitably while reducing CPA demonstrates the effectiveness of our tailored strategies in driving tangible results for ecommerce businesses.
