[6.55X ROAS For Fitwear/Athletica Brand In Their First 60 Days Running Facebook/Instagram Ads]
Ad Spend: $7000
Revenue Generated: $46000
Store Niche: Fitwear/Athleisure – USA Only Market.
Final ROAS: 6.55
Introduction:
This US based client approached us with wanting to diversify their marketing & scale through paid ads. They previously had done only influencer marketing and while it had worked great for them up to this point, they wanted to expand on their marketing efforts and not rely only on the influencer posts for site traffic/sales.
Initially, they were abit hesitant after hearing all of the FUD about IOS14 and how it’s ruining Facebook advertising. Luckily we let them know there are steps you can take to mitigate the impact on ad accounts, and how we’re still generating amazing results for our clients despite this. Today they’re pretty glad they took the leap and signed with us!
They already had a strong brand, great product-market fit, their products were selling really well organically too. To us, this meant they had extremely high potential with paid ads, and it meant we could leverage their existing data to get a really strong start with paid traffic even though they hadn’t run a single ad before.
They had all the creatives for us, a strong website that’s converting well, so all we needed to do was implement our extremely efficient media buying system into their business and begin profitably generating sales from new customers for their brand.
This client in particular has been having supply issues, with their best selling designs selling out after only a couple days of running ads for them – so we’re working with them to see what we can do on the supply chain end, as that’s ultimately what’s holding them back from doing $10k+ days in sales. In the meantime, we’re focusing more on profitability and improving their website while this gets addressed.
Overall results after 60 days:
As part of our process helping to scale client brands, we also looked into their website to see what other tweaks we could make to maximise conversion rates, average order value, & customer LTV.
We ended up helping to implement some bundle upsells, quantity breaks, post purchase upsells as well as audit/review their email marketing automations and helping to make improvements there.
Our media buying system was already extremely efficient at not only converting new customers, but also converting those on the fence, as well as reactivating existing customers. But the tweaks we made to the website was a huge needle mover too. It took us from 4-5 ROAS to 6-7+
We’re still working with this client and hope to for a long time to come. We aim to update this case study or publish a new one on this brand with how high we’re able to scale them.
Interested in learning more about how we can help your brand achieve better profitability and scale through your paid traffic? Book a free discovery call below and we’ll see if we’d be a good fit for each other.
Check Out Our Other Client Success Case Studies:
700% Sales Increase Under 60 days For Outdoor Clothing Brand (Over 10x ROAS using Google/Meta Ads)
Facebook & Google Ad Strategies For Pet Brands (Scaling From $20K p/m to $60k p/m at 8x ROAS)
How We Doubled A Health/Wellness Brand Sales Using Google & Meta Ads (Over 10x ROAS)
Scaling A Home Decor Ecom Brand From Zero To $1M At 30% Net Profit
Using Google & Meta Ads To Make $1M At 6.75x ROAS For Luxury Fashion Brand
