Introduction
OhBeauty.com, a growing e-commerce beauty brand, wanted to scale revenue while maintaining profitable advertising performance. With rising competition and increasing customer acquisition costs, they needed a strategic and data-driven paid advertising approach to achieve sustainable growth.
That’s where Endless Digital stepped in. Using our expertise in Meta (Facebook & Instagram) and Google Ads, we helped OhBeauty.com achieve:
✅ $1.2M in revenue
✅ 3.5x ROAS (Return on Ad Spend)
✅ 45% Year-over-Year (YoY) growth
In this case study, we break down how we built a high-converting ad strategy that drove consistent e-commerce success.
Client Challenges & Goals
Challenges
- Expensive Customer Acquisition Costs (CAC): Competing in the beauty industry meant high ad costs.
- Scaling Profitably: Increasing sales without sacrificing ROAS.
- Brand Awareness & Credibility: OhBeauty.com was relatively new to the market.
- Post iOS14 Tracking Issues: Reduced visibility on Meta Ads performance.
- Cart Abandonment: A large percentage of visitors were leaving without completing purchases.
Goals
✔ Increase revenue while maintaining at least a 3x ROAS
✔ Lower CAC through optimized targeting & creatives
✔ Improve website conversion rate to maximize ad efficiency
✔ Leverage retention strategies to boost repeat purchases
Our Strategy: Scaling OhBeauty.com with Meta & Google Ads
1. Meta Ads Strategy (Facebook & Instagram)
Meta Ads played a crucial role in both customer acquisition and retargeting. We implemented a full-funnel approach to ensure that potential customers moved smoothly from awareness to purchase.
A. Full-Funnel Structure
✅ Top-of-Funnel (ToFu) – Brand Awareness & Prospecting
- Lookalike Audiences: We used high-value customer data to find similar prospects.
- Interest & Behavior Targeting: We reached beauty shoppers actively engaging with similar brands.
- UGC & Influencer Ads: Authentic user-generated content improved trust and engagement.
✅ Middle-of-Funnel (MoFu) – Consideration & Engagement
- Dynamic Product Ads (DPA): Retargeted users who viewed products but didn’t purchase.
- Video Ads with Testimonials: Showcased real customers sharing positive experiences.
- Carousel Ads with Best-Sellers: Increased CTR by showing multiple products in one ad.
✅ Bottom-of-Funnel (BoFu) – Conversions & Sales
- Urgency & Scarcity Messaging: Limited-time offers drove faster checkouts.
- Exclusive Discount Campaigns: Targeted first-time buyers with 10-15% off.
- Retargeting Abandoned Carts: We used direct-to-checkout links to bring users back.
B. Winning Meta Ad Creatives
- Before & After Images: Demonstrated product effectiveness.
- Reels & Stories Ads: Engaged mobile-first shoppers with short-form video.
- Testimonial Ads: Leveraged customer reviews for credibility.
2. Google Ads Strategy
Google Ads drove high-intent traffic and captured users actively searching for beauty products.
A. Google Shopping Ads
- Optimized Product Feed: Improved product titles, descriptions, and images to boost CTR.
- Smart Shopping Campaigns: Used Google’s AI-driven bidding to maximize conversions.
B. Google Search Ads
- Branded Search Campaigns: Captured all users searching for “OhBeauty.com” to prevent competitor poaching.
- Competitor Targeting: Bid on competitor keywords to attract their customers.
- High-Intent Search Terms: Focused on “buy now” and “best” beauty product keywords.
C. Google Display & YouTube Ads
- Retargeting Abandoned Visitors: Display ads followed them across different websites.
- YouTube Influencer Ads: Promoted influencer reviews to establish trust.
3. Website Conversion Optimization (CRO) & Retention Strategy
While paid ads drove traffic, converting visitors into customers was key to increasing ROAS.
A. CRO Tactics to Boost Conversion Rate
✔ Website Speed Optimization: Reduced load times to under 3 seconds for better performance.
✔ Mobile Optimization: Improved the shopping experience for mobile users.
✔ A/B Testing: Tested different CTAs, product images, and headlines to maximize conversions.
✔ Exit-Intent Popups: Captured abandoning visitors with discount offers.
B. Customer Retention Strategies
✔ Email Marketing Automation: Sent personalized abandoned cart reminders & post-purchase upsells.
✔ Loyalty Program: Rewarded repeat customers with points-based discounts.
✔ Subscription Model: Introduced auto-replenishment for best-selling skincare products.
Results & Key Performance Metrics
Performance Overview (12-Month Results)
| Metric | Before | After (12 Months) | Growth |
|---|---|---|---|
| Revenue | $828K | $1.2M | +45% |
| ROAS | 2.1x | 3.5x | +67% |
| Customer Acquisition Cost (CAC) | $38 | $24 | -36% |
| Conversion Rate | 1.8% | 3.2% | +77% |
| Repeat Purchase Rate | 18% | 32% | +78% |
Key Takeaways & Lessons Learned
- Multi-Channel Paid Ads Are Essential – Meta & Google Ads combined led to maximum reach & conversions.
- Full-Funnel Approach is Key – Retargeting and nurturing warm audiences increased overall revenue.
- Website Optimization Matters – Improving UX & CRO significantly boosted paid ad efficiency.
- Retention Strategies Drive Long-Term Profitability – Email marketing & loyalty programs increased repeat purchases.
- User-Generated Content Wins – UGC ads consistently outperformed traditional product ads.
Conclusion: Why OhBeauty.com Trusted Endless Digital
By leveraging our expertise in paid ads, CRO, and retention marketing, we helped OhBeauty.com:
✔ Generate $1.2M in revenue
✔ Achieve 3.5x ROAS
✔ Grow 45% YoY profitably
Our data-driven approach, strategic audience targeting, and performance optimization helped OhBeauty.com outperform competitors and scale profitably.
Want similar results for your e-commerce brand?
📩 Book a Free Consultation with Endless Digital Today!
FAQs
1. How much ad spend was used to achieve 3.5x ROAS?
We spent approximately $342K across Meta & Google Ads to generate $1.2M in revenue.
2. What were the highest-performing ad types?
Dynamic Product Ads (DPA) on Meta and Google Shopping Ads drove the highest ROI.
3. How did we lower CAC?
We refined targeting, improved ad creatives, and increased website conversion rates.
4. What role did influencers play in success?
Influencer UGC content significantly boosted engagement and conversions.
5. How did we increase repeat purchases?
Through email automation, a loyalty program, and a subscription model.
6. Can this strategy work for other e-commerce brands?
Absolutely! We tailor our Meta & Google Ads strategies to fit each brand’s unique needs.
📩 Want to scale your e-commerce brand? Contact Endless Digital Today! 🚀
