Key Objectives 

To begin with, we implemented a comprehensive advertising approach that encompassed various channels. We leveraged Facebook Ads and Google Ads, including Shopping Ads and Performance Max Ads, to reach a wider audience and drive conversions. These platforms allowed us to target specific demographics and interests relevant to the health & wellness industry.

Additionally, we explored the potential of emerging platforms such as TikTok and Pinterest for advertising purposes. While these channels did not yield the desired results in terms of ROAS (Return on Ad Spend), our team continuously tested different strategies to optimize performance.

Throughout the campaign, our primary focus was on improving ROAS and reducing Cost Per Acquisition (CPA). By closely monitoring key metrics and making data-driven decisions, we were able to achieve significant improvements in both areas. This not only ensured efficient use of ad spend but also maximized profitability for the client.

As the campaign progressed, we successfully scaled ad spend from $3k per month to well over $10k per month within the first 90 days. This demonstrated our ability to manage increased budgets while maintaining profitable returns.

Despite Facebook shutting down one of the ad accounts during Black week for no apparent reason, we quickly setup campaigns on an alternate account and began ramping that up, thankfully no momentum was lost and we have still been able to generate incredible ad returns.

Furthermore, alongside delivering exceptional results, we also prioritized educating the founder about various aspects of ecommerce advertising. We provided insights into ad optimization techniques, audience targeting strategies, and best practices for maximizing ROI. This empowered her with valuable knowledge that she could leverage in future marketing endeavors.