Introduction
Ayuuki.com, an emerging streetwear brand, wanted to scale its online revenue while maintaining profitability. In a competitive fashion e-commerce landscape, standing out, acquiring customers affordably, and optimizing ad spend were critical to success.
With the expertise of Endless Digital, Ayuuki.com leveraged Meta (Facebook & Instagram) and Google Ads to achieve:
✅ $300K+ in revenue
✅ 5x ROAS (Return on Ad Spend)
✅ Consistent growth in under 9 months
This case study details the paid advertising strategy, audience targeting, and conversion optimization techniques that helped Ayuuki.com scale profitably and sustainably.
Brand Overview
- Name: Ayuuki.com
- Industry: Streetwear Fashion
- Products: Exclusive streetwear apparel and accessories
- Target Audience: Individuals aged 18-35 with a keen interest in contemporary streetwear trends
Objectives
- Enhance Brand Awareness: Expand reach within the target demographic.
- Increase Website Traffic: Drive potential customers to Ayuuki.com.
- Boost Online Sales: Achieve a significant increase in revenue while maintaining a high ROAS.
Strategy Implementation
1. Meta Ads Strategy
a. Audience Segmentation:
- Interest-Based Targeting: Focused on users interested in streetwear, urban fashion, and relevant cultural influencers.
- Lookalike Audiences: Developed lookalike audiences based on existing customer data to identify potential new customers.
b. Ad Formats:
- Carousel Ads: Displayed multiple products in a single ad unit, allowing users to explore a variety of offerings.
- Video Ads: Created engaging short videos showcasing new arrivals and exclusive collections.
c. Creative Elements:
- High-Quality Visuals: Utilized professional imagery highlighting product details and lifestyle contexts.
- Compelling Copy: Crafted messages that resonated with the brand’s target audience, emphasizing exclusivity and style.
2. Google Ads Strategy
a. Search Ads:
- Keyword Optimization: Targeted high-intent keywords such as “exclusive streetwear,” “limited edition streetwear,” and specific product names.
- Ad Extensions: Implemented site link extensions to direct users to various product categories and promotions.
b. Shopping Ads:
- Product Feed Management: Ensured accurate and up-to-date product information, including high-resolution images and competitive pricing.
- Promotional Highlights: Emphasized ongoing sales and limited-time offers to attract shoppers.
c. Display Ads:
- Retargeting Campaigns: Engaged users who had previously visited the website without making a purchase, reminding them of viewed products and special offers.
Conclusion
Through our expertise in Meta & Google Ads, CRO, and retention marketing, we helped Ayuuki.com:
✔ Generate over $300K in revenue
✔ Achieve a 5x ROAS
✔ Scale profitably in under 9 months
Our data-driven approach and performance marketing expertise ensured sustainable growth for Ayuuki.com in a highly competitive market.
🚀 Want to scale your e-commerce brand? Work with Endless Digital to achieve similar results!
📩 Book a Free Strategy Call Today!
